In Search Engine Optimization keyword has great importance for getting targeted traffic to a website. For this reason keywords placement is important. But sometimes we do not keep keywords in right place and as a result web-spider can not properly crawl the keywords. And we do not get targeted visitors in our site. Before keeping your keywords you need to know which place is important for keywords. Then select the right keywords for that place. Create a list of keywords for your site and keep the keywords in the right places for better results.
1. Domain Name
Previously Domain Name has great importance in website ranking. But now-a-days Google gives less emphasis in Domain Name selection. You can keep your keywords in your Domain Name or you can use primary keywords as your Domain Name which give you some positive results.
2. Title Tag
Title tag is a very important place for keeping keywords. Recently Google gives more emphasis on Title tag . Title tag may be two types. First one is website Title tag and the second one is post Title tag. Keep your keywords in both places.
3. H1 Tag
H1 tag is used as heading tag of an article. H1 tag is more important than other heading tag and h1 tag has great role in SERP ( Search Engine Results Page ). If you are a Blogger User then you need to customize your post h1 Title tag. Keep keywords which contains h1 tag.
4. Website Description
Website description contains the summary of a site. When you write a description for your site then keep primary keywords in that description.
5. Meta Description
Meta description is used for web-spider. Meta description has great importance than meta keywords. Create a good meta description for your site and keep primary keywords in your meta description area.
It contains maximum keywords of a website. Keep your keywords in the area. During placing keywords in this area use comma (,) to separate keywords. Do not keep similar keywords together.
7. Article
Article is the most active place where you can use keywords very easily. Always keep article related keywords and place the keywords at the upper section of your article. You can also keep keywords in the article meta description area.
8. Anchor Text
This type of text is used both for internal and external linking. You can keep your keywords in anchor text area.
9. Long Tail URL
You can use keywords in your post url. If you are a Blogger User then you can use Permalink to create your post url and keep keywords.
10. Alt Tag
Alt tag is used as an alternative tag of an image. Alt tag gives an idea about the image to web-crawler. Keep your keywords in your alt tag area of an image. You can also use keywords for naming images.
Above places are more important for keywords and web-crawlers specially check above area to get an idea about keywords. So give more emphasis above areas for keywords placement.
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